Beyoncé released her latest self-titled album on the 13th of December, much to the surprise of everyone. The ‘crazy in love’ singer broke a music industry tradition and I am certainly sure she hasn’t regretted it since. The album has sold over 830 thousand copies reveal recent figures. Beyoncé also broke iTunes records for fastest selling album.
Instead of embarking on a promotional tour, appearing on numerous chat shows and visiting lots or radio stations, beyoncé simply took to Instagram and Twitter with a post captioned ‘Surprise’ as according to Sky News, she was bored of the traditional way and felt she could connect with fans better this way.
The success of ‘Beyoncé’ in less than a week has proved just how powerful Social media, and the outcome it can have, is.
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